Animated version of an original graphic designed for the Las Vegas special effect company “Advanced Entertainment Services”. The letters were created with a realistic fire typeface spelling the word PYRO with the name of the company underneath. These were printed on crew shirts. The animated fire enhancements were proposed later because of the the realism of the design with the additional smoke and embers effects. The blue and purple colors applied on the fire element are the company’s brand colors and add an unexpected element. The animation can be used to promote the company at shows or on the web.